Restaurant · Austin, TX
Unos Mariscos O Que — from invisible to the map pack
Local SEO and Google Business takeover for a mariscos restaurant: from ranking 20+ across the metro to top-3 nearly everywhere. Full breakdown above.
Selected work · 2024 →
What data-driven looks like in the wild — every project below is measured against the number it was hired to move.
Featured case study · Local SEO & Google Business
A beloved mariscos restaurant in the Austin metro that Google couldn’t see. Six months later it owns the map pack — and the tables are full.
For its own core searches — “mariscos near me”, “seafood restaurant” — the restaurant ranked 20+ almost everywhere on the local grid. Invisible in the map pack, invisible to anyone who didn’t already know the name.
A full Google Business Profile takeover: rebuilt listing, weekly posts and photo cadence, a review engine, local landing pages — and a digital PR push that landed seven high-authority local placements.
Invisible across key local markets — top-3 only on its own block.
Map-pack dominance across the metro — and expanded reach at the edges.
Total profile interactions · directions, calls, views
+183%~530 → ~1,502 monthly interactions
in six months
Direction requests alone tripled — an estimated 3× lift in foot traffic walking through the door.
Restaurant · Austin, TX
Local SEO and Google Business takeover for a mariscos restaurant: from ranking 20+ across the metro to top-3 nearly everywhere. Full breakdown above.
E-commerce brand
Full web rebuild plus technical SEO overhaul for a growing direct-to-consumer brand — every template rebuilt conversion-first.
Professional services firm
Complete identity redesign and brand system, rolled out across web, print and social — one voice from favicon to signage.
Every project on this page started with one conversation. Let’s have it.