Selected work · 2024 →

Projects

What data-driven looks like in the wild — every project below is measured against the number it was hired to move.

Featured case study · Local SEO & Google Business

Unos Mariscos O Que

A beloved mariscos restaurant in the Austin metro that Google couldn’t see. Six months later it owns the map pack — and the tables are full.

Restaurant · Austin, TXDec 2025 – May 2026SEO · GBP · Digital PR
0profile interactions
0est. foot traffic
0map-pack rankings
0authority backlinks

The challenge

For its own core searches — “mariscos near me”, “seafood restaurant” — the restaurant ranked 20+ almost everywhere on the local grid. Invisible in the map pack, invisible to anyone who didn’t already know the name.

Our solution

A full Google Business Profile takeover: rebuilt listing, weekly posts and photo cadence, a review engine, local landing pages — and a digital PR push that landed seven high-authority local placements.

Before takeoverDec 2025

Invisible across key local markets — top-3 only on its own block.

After Velocity LabsMay 2026

Map-pack dominance across the metro — and expanded reach at the edges.

Rank 1–3 (map pack) Rank 4–9 Rank 10+ Each cell = map-pack position at one point on the metro grid

Total profile interactions · directions, calls, views

+183%

~530 → ~1,502 monthly interactions
in six months

1600 1200 800 400 Takeover baseline ~530 Current ~1,502 Dec ’25 Jan Feb Mar Apr May ’26

Direction requests alone tripled — an estimated 3× lift in foot traffic walking through the door.

More projects

Restaurant · Austin, TX

Unos Mariscos O Que — from invisible to the map pack

Local SEO and Google Business takeover for a mariscos restaurant: from ranking 20+ across the metro to top-3 nearly everywhere. Full breakdown above.

+183% interactions 3× foot traffic 6 months

E-commerce brand

A storefront rebuilt for speed

Full web rebuild plus technical SEO overhaul for a growing direct-to-consumer brand — every template rebuilt conversion-first.

+62% organic traffic 1.4s load time 4 months

Professional services firm

An identity that finally fits

Complete identity redesign and brand system, rolled out across web, print and social — one voice from favicon to signage.

Full rebrand +85% recall 8 weeks

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